ZOOM is happy to announce the release of the new 5" ZOOM Swimmer, a hollow bodied swimbait with a very realistic shad-shaped body and a lively paddle tail for lifelike swimming action. The five-inch swimbait moves water at any speed, and can be fished from 6 inches of water all the way down to the deepest depths at which bass swim.It can be applied to a wide variety of techniques, too. While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it?s also deadly on the back on a vibrating jig or swim jig, or even on a castable umbrella rig. The five-inch size presents a sizeable meal for trophy fish, but it also enables you to fill your limit.The Swimmer will initially be available in six colors ? Shad, Tennessee Shad, Ayu, Hitch, Chartreuse Blue and Blueback Herring ? to meet a wide variety of water colors and forage bases. Each one comes out of its clamshell package perfectly straight and intact.